ENTERTAINING MARKETING CAMPAIGN

FOR BASEMENT AND CRAWL SPACE WATERPROOFING COMPANIES

CAUGHT WET HANDED

We Stop Water From Breaking In

ADS - STUNTS - CONTESTS - EVENTS

The Caught Wet Handed campaign is a fun, multi-faceted, multi-year marketing campaign that is a spoof of the hit COPS TV show from the 90's. The campaign includes website design, advertisements, stunts, contests, events, social media elements, merchandise, appearances, and just about everything else in order to fully guarantee success for your company. It is built to be rolled out in phases, starting small and affordable, and growing as you see results from it.

MEET YOUR HEROES

The idea of the campaign is that your company is always working to stop water from breaking in to people’s homes and businesses, just like law enforcement is always trying to stop criminals from breaking in. So the campaign will theme your company as law enforcement, with your crew being referred to as DROPs (a play off of the old TV show COPS).

MEET YOUR ADVERSARY

The campaign also personifies water, making water an actual person who wears blue body suit and is always soaking wet. All of the marketing involves Water constantly trying to break in to people’s homes and businesses and the DROPs (your company) are always on the scene to stop Water from breaking in and destroying everything.

HOW THIS CAMPAIGN WILL BE EFFECTIVE

The Caught Wet Handed marketing campaign uses humor and familiarity to entertain, educate, and engage people in order to get the point across that your company Stops Water From Breaking In, which is the campaign front-facing slogan.

ENTERTAIN

The main point of the campaign is to entertain people with the humorous exploits of DROPs vs Water. Everyone knows that if you can entertain people then they will listen to your message and remember it.

EDUCATE

The marketing is built to be funny, but it is also 100% relevant to the services of your company. This means that people will easily and fully understand what you do and why they should choose you.

ENGAGE

On top of the entertianment and education, the campaign does one important thing, it engages people. There are multiple elements like contests, events, and more that allow people to get involved which greatly increases the effectiveness of the campaign.

CAMPAIGN ELEMENTS

The marketing campaign is made up of different elements that can be gradually implemented over time. This means the campaign can start out with a very low investment and grow as your results from the campaign grows!

WEBSITE

Your website will be themed with a law enforcement theme to go along with the campaign! We will also be adding your work to your website as well as other content that goes along with the campaign. Other engagement contests will also be ran to get people to browse your website and stay on it longer.

SOCIAL MEDIA

We will theme the social accounts to match the theme of the campaign and start posting content that is in line with the theme of the campaign as well.

We will also create a social profile for Water as a person and have them trolling and interacting to boost the fun.

There will be a variety of advertisements that are entertaining and memorable in order to fully capture the attention of your community and to make your ads talked about by the community. All ads will be in theme and will clearly get their message across in a humorous way.

PSA'S

Create a series of Public Service Announcement posts for the website and social media that give homeowners and businesses practical advice on preventing water intrusion, educate them on waterproofing best practices, and occasionally take humorous jabs at Water.

FAKE INCIDENT REPORTS

Create fictional "Incident Report" posts for social media featuring dramatic images or videos of severe water damage as cautionary tales that show what can happen when water break-ins are ignored.

REAL INCIDENT REPORTS

Share real photos and videos from actual jobs on the website and social media as "Incident Reports" that explain what caused the water intrusion, how it was diagnosed, and what solutions were used to permanently stop the break-in.

DROPS VIDEOS

Produce a series of reality TV-style "DROPS" videos where officers chase down and capture Water, then distribute them on the website and social media while also advertising them on YouTube, social media platforms, gas station TVs, movie theaters, traditional TV, dealership TVs, and digital screens in local businesses.

WHAT THEY FOUND VIDEOS

Create suspenseful but humorous videos showing homeowners investigating strange noises only to discover Water destroying their basement or crawl space, using attention-grabbing captions and publishing them on the website and social media while also promoting them through YouTube and social media advertising.

CONTESTS

We will leverage contests in order to build your social accounts, website traffic, and more so that all of the advertising we are doing will be seen by your community. Another great thing about contests is that it allows people to engage, not just watch. This engagement makes it more meaningful and memorable to your potential customers.

Tip Line

We can run a contest where people have to either friend water and see when he posts a selfie of him somewhere getting ready to break in and then they have to go to the company social page and report where they think he is trying to break in. The company will post a tip post and the people have to comment on that post. After we catch him we will select a random winner from the comments.

Neighborhood Watch

We can run a "neighborhood watch" program where people get something for referring their friends to the company or people online.

Wet Hack

We can have people go through our website and find pages that Water has saturated and then report it to us and have the first so many people win a prize for finding the messed up pages.

STUNTS

The stunts are the things that people will be talking about for years to come. We will plan and execute surprising stunts around the area to create media buzz about the campaign. We will also film and share the stunt so that those who weren’t there can share in the fun as well.

Live Reports

Host live broadcasts where the DROPS team investigates an active water break-in, catches Water in the act, and pursues him in real time.

Chase Stunts

Stage entertaining public stunts where Water attempts to break into stores and other businesses before the DROPS crew chases, apprehends, and arrests him, then share the videos on the website and social media while advertising them online and pitching them to local media outlets and influencers.

Wet Products Installations

Create eye-catching retail displays featuring fake water and water-damaged products with messaging about preventing water break-ins, then capture photos and videos to share on the website and social media while also submitting them to local media and influencers.

Wet Floor Signs

Place branded wet floor signs at participating businesses that humorously warn that Water has already broken in while promoting the company's waterproofing services.

Dunking Booth

Set up a "Dunk Water" dunk tank at festivals and community events where Water taunts attendees and people can try to dunk him for free as an entertaining branded attraction.

Water Live

Produce livestreams from Water's own social media page where he brags about breaking into homes and businesses, shows off the damage he's causing in real time, and playfully taunts viewers while the DROPS crew works to stop him.

EVENTS

We’ll arrange and carry out events that your audience can participate in. These events will be entertaining and exciting and will further to make your brand favored in your community. No longer will you need to convince people to trust you, they will love and trust you as experts in your field and you will be the first company that is thought of when the need arises.

Crime Stopper

We can do a crime stoppers scavenger hunt event where we put out clues on our social media pages/website giving hints to locations. When people go to that location they find that water has been there and then they find another clue, eventually leading them to Water's hideout to win a prize.

Investigation

We can do a scene either live or on video where water has broken in and the people can go through the scene to find out how water broke in.

STEM Event

We can do a kids engineering event where kids are tasked with creating walls that will stop water from breaking in. The kids would have different types of material they could choose from. They will also be able to use drainage, landscaping, and other methods to mitigate water intrusion. The kids wall that holds the longest wins.

NETWORKING

After we have well established your company in the community as favorable we will seal the deal by partnering with local law enforcement in support of them to do charitable events and activities to further show the community your good side. We can also do visits by the DROPs crew or Water at local events.

We could partner up with local law enforcement and do some sort of charitable event/contest with them.

We could have Water and the DROPS crew show up at events.

HOW THIS CAMPAIGN WILL BE CARRIED OUT

Doing all of this at once is not feasible or recommended. It is best to start out slow and build the campaign over time, giving people time to recognize it and start to follow it. This campaign is intended to run for years and build over time. This approach is also favorable to you. It means the campaign starts out cheaper, giving you less financial risk in the beginning, and then increases as you start to see small results. As your business slowly increases from our marketing efforts we can take a portion and reinvest back into the campaign to increase it even more!

No large upfront risk or investment!

JOIN THE FORCE! GET STARTED TODAY!

Use the form or just call us to get started today!